RENPHO Puts a Spotlight on What Matters Most in Q1 Marketing Campaign 

RENPHO, a global lifestyle brand specializing in health, wellness and fitness innovations, has launched its latest campaign, What Matters Most, in celebration of its consumers and the individual stories they carry in the pursuit of achieving their goals.

What Matters Most is about identifying the importance of what matters to each person ranging from those in our lives, our personal accomplishments, and where we aspire to be. Whatever the goal, RENPHO strives to be the brand that helps bring everyone together to achieve What Matters Most to them.

Through the perspective of a real-life couple, RENPHO showcases What Matters Most using a split-screen style to emphasize their separate pursuits and motivations before coming together to highlight the meaning of what matters is not only a path walked alone.

Leveraging its viral social products including the Eyeris 1 and Eyeris 3 Eye Massagers, Elis 1 and Elis Aspire Smart Scales, and Active ThermaCool and Reach Massage Guns, the brand will showcase how health, wellness and self-care are all part of prioritizing you this year.

The What Matters Most campaign forms a larger part of RENPHO’s core marketing message for 2024, which is Relax Recover Renew. The message will be reinforced throughout the months to showcase how people can take better care of themselves through the ideals of Relax Recover Renew.

“When we design our products, it’s not just about showcasing innovation, it’s also about fostering a sense of belonging, trust, and shared purpose with our consumers,” says Jason Lee, Director of Product Development. “Through authentic storytelling and meaningful engagement, we aim to redefine what it means to be a lifestyle brand, while maintaining an accessible product line that elevates day-to-day life in a way where each individual feels seen.”

Each month from January-March, RENPHO will focus on key themes to foster community conversations and build significant connections with its users through engaging social media stories with creators, B2C brand material, and long & short-form video ads.

1. January: Make It Matter – ‘New Year, New Me’ is a common phrase used in January, but what does that really mean to you? RENPHO wants to know what you value most, what you are working towards in the year ahead and how you will ‘make it matter.’ January is all about reaching new heights and RENPHO is available to help every step of the way. Whether that means bringing a group of people together to work on fitness goals or achieving your own, personal wellness resolutions, we encourage you to share what matters to you with the RENPHO community, using #ItMatters on social media.
2. February: Because You Matter – Whether you have a loving partner, friend or family member to celebrate this Valentine’s Day, or you’re focusing on self-love and celebrating you, RENPHO wants to highlight the different kinds of love it users are embracing throughout February. We encourage you to showcase why ‘you matter’ and how RENPHO can support you or your loved ones to emulate this message, using #YouMatter on social media.
3. March: Women Matter – With International Women’s Day on March 8, RENPHO is spotlighting the accomplishments of women, and any important stories that may have gone unnoticed, all month long. Using #WomenMatter, please join our followers in sharing your own personal experiences, or the experiences of others close to you, and highlighting important role models in your lives, because women matter – and equality and inclusion matters.

To stay up to date on what RENPHO has planned, visit RENPHO.com and follow along on Instagram and TikTok. Feel free to join the community and share what matters most to you on socials using #ItMatters, #LoveMatters, or #WomenMatter from January to March.